Baileys announced it has teamed up with one of the worlds greatest and original supermodels, Helena Christensen to launch its new ‘Let’s do this again’ campaign. One lucky winner in Northern Ireland will receive an exclusive invitation to a VIP party in New York co-hosted by Helena Christensen and Baileys® as part of the global  ‘Let’s do this again’ competition on Facebook.

Helena Christensen has both shot and appears in a never-seen before collection of photographs for the campaign, which show a day in her life, hanging out with her close friends at her upstate New York home. The campaign aims to encourage close friends to share quality moments together more often, and will inspire people to capture and share their own unique moments enjoying Baileys® with close friends for a chance to win this fantastic prize. The winner will receive an exclusive invitation to a VIP party co-hosted by Helena and Baileys® at one of her favourite hang outs in NYC for themselves and a friend.  People from Northern Ireland can upload their photos now on the Baileys® Facebook page www.facebook.com/Baileys to be in with a chance to win from now until the 16th December.

On the latest Baileys® campaign Helena Christensen says: “My most memorable moments are often when I’m with friends because everyone is completely at ease, which makes the atmosphere relaxed and enjoyable. Capturing these special moments on camera is very important to me, because those are the ones that stay with you forever, so to be able to look back at them for the rest of ones life is something to be grateful for and look forward to.”

She continues: “Looking at the images also reminds you of how much great friends mean to you and how important it is to get them all together as often as possible. This is what the new Baileys® campaign holds at its very heart, encouraging close friends to enjoy time together more often and I’m thrilled that Baileys® joined me and my friends at home in New York for the day.”

Jennifer Kiernan, Baileys® Brand manager said: “We’re thrilled to have Helena Christensen on board for the Baileys® ’Let’s do this again’ campaign and very excited about being able to give a lucky person from Northern Ireland the chance to attend a VIP party in NYC co-hosted by Baileys® and Helena. Northern Irish people love getting together and we like capturing those moments on camera so we can continue sharing them. We’re looking forward to seeing some of those moments where friends have come together to do something they enjoy again uploaded onto the Facebook page over the coming weeks!”

On Baileys® Helena says:

“I love Baileys®, it’s simply delicious and perfect to enjoy with friends. It’s definitely a drink that, once someone has suggested it, everyone wants a glass.”’

To be in with chance of winning this fantastic prize, visit the Baileys® Facebook page for details:  http://www.facebook.com/Baileys

The competition will run until the 16^th December 2010.

Over 18’s only. Terms and conditions apply.

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