The advent of Clicksmarts means that the PR toolkit available to you has virtually doubled in size.
The services we offer in on-line PR fall into three areas:
Monitor & Protect
The internet now has millions of citizen journalists, bloggers, reviewers, news sites, video sites, podcasts, social media pages and forums - all of which allow people to comment on companies, their brands and their services.
These sites are read by millions of people each day, so their reach and influence is enormous. Clicksmarts will monitor what's being said about you and join in the conversation to correct and protect wherever and whenever necessary.
Reach & Influence
Nearly every broadcaster or publication in the UK and Ireland has an online news site. There is also a wealth of online specific news sites and even sites that collate news from other sites! News updates are instantaneous and immediately verified by multiple sources. It's no wonder that online is already the first place people look to for information.
Clicksmarts will ensure that your voice is heard. This could mean we create the right story to generate coverage on established news sites or we can distribute a press release or feature from our own Clicksmarts site that automatically hosts and feeds the main online news sites and aggregators - giving you virtually instant access to readers.
Implement & Engage
Making sure people hear about your company, campaign or brand often requires a specific strategy to reach out to potential customers in your target audience. It must engage and appeal, and fit the online format they are used to.
Simply hoping your traditional PR will meet the needs of your online audience will therefore not work. The Clicksmarts team will develop and implement a strategy and supporting campaigns to reach these audiences, using the right mix of social media, blogs, online news, tweets and wikis to make them aware of your messages.
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