Baileys, the quintessential festive spirit, unveiled a stylish new take on its beloved iconic bottle to celebrate the festive season: every bottle comes wearing an elegant red bow, making it the perfect instant gift.
Patricia Field has created a Baileys Red Bow Dress specifically for the Island of Ireland, which will be auctioned on ebay with all proceeds going to Oxfam Ireland.
The striking dress will be on display in the window at Oxfam on Belfast's Lisburn Road from Monday 29th November to Thursday 3rd December so fashionistas can see just how gorgeous it is!
Speaking at the launch, Oxfam Ireland's Head of Retail, Trevor Anderson said: "We are really delighted to be involved and hope lost of people come and see this stunning dress on show in Oxfam's Lisburn Road shop".
To make a bid for the dress simply log onto www.ebay.ie and search for "Baileys Red Bow Dress". The bidding is open to people over 18 years of age. The highest bidder of this stunning dress will not only win on the style front but will also be donating to a very worthy cause.
Commenting on Patricia Field's stunning design, Kim Cattrall said: "I was thrilled to be asked to launch the Baileys bottle, dressed in a bow for the festive season. Bows are really fashionable and I love this trend. Red bows remind me so much of Christmas trees and presents wrapped in beautiful red bows. This dress is one of the most daring garments I've ever worn. Red is already a bold colour and when you add to it a towering bow you have one of the biggest fashion statements you could make and believe me I've made quite a few! I trust my good friend Patricia Fields' style and instinct implicitly. When I saw the dress that Patricia had designed for me to launch the Baileys new festive bottle, I just fell in love instantly"
Recalling her muses for the dress, Patricia Field says: "My first inspirations were the red and the bow on the Baileys bottle - and of course, Kim Cattrall. My goal was to put them all together. I chose an oversized bow because I was reacting to Kim as her character Samantha wearing a bow: If Samantha wore a bow it would have to be bigger than life bow!"
Asked how she will spend the festive season this year, Kim says "For me Christmas is really a time to spend with my family and we have many lovely traditions. I usually bring a bottle of Baileys for everyone to enjoy and this Christmas is no exception."
Speaking at the launch, Baileys Brand Manager, Orla Flanagan said; "We are really excited about the new Baileys Red Bow Bottle, the Red Bow makes it a perfect gift to have on hand this Christmas and it's fantastic that consumers throughout Ireland will have the chance to follow Kim's stylish lead by bidding on ebay for their very own Baileys Red Bow Dress!".
So take note from Kim. Pass on something effortless and on-trend with Baileys Red Bow bottle: the instant route to a gorgeously styled gift this Christmas.
To celebrate the launch of Baileys Red Bow bottle, celebrity stylist Patricia Field has exclusively designed a stunning Red Bow Dress design, which was inspired and worn by ‘Sex And the City' star and style icon Kim Cattrall.