RONAN KEATING ASKS CONSUMERS TO 'BE PART OF IT'Ballygowan has today officially unveiled a major new campaign to raise much needed funds for breast cancer awareness on the island of Ireland. Supporting the Marie Keating Foundation and its campaign partner in Northern Ireland, Action Cancer, the Ballygowan'Be Part of It' campaign also hopes to promote the importance of early detection in saving lives.

The first phase of the Ballygowan 'Be Part of It' campaign is the launch of its Ballygowan Pink Bottle. Ballygowan Pink contains the same still pure, Irish still water, which Ballygowan is known for it, presented in a stylish pink bottle.Every bottle of Ballygowan Pink sold will help the Marie Keating Foundation, and its 'Be Part of It' campaign partner in Northern Ireland, Action Cancer, to raise much needed funds for breast cancer awareness. Every bottle sold in Northern Ireland will support Action Cancer's life saving early detection services and education services.

The Ballygowan 'Be Part of It' campaign will be supported by a marketing campaign featuring Ronan Keating. As well as buying Ballygowan Pink, consumers will be able to 'be part of it' by visiting the Ballygowan Pink website and dedicated facebook page. Over the next six months, in the lead up to Breast Cancer Awareness Month in October, Ballygowan will also be running a series of events to involve consumers in raising funds for the Marie Keating Foundation and Action Cancer.

Speaking at the launch of the 'Be Part of It' campaign, Ronan Keating said; "The Marie Keating Foundation is very close to my heart, as you know. I am delighted that a brand like Ballygowan has come together with the Foundation, and our Be Part of It partner in Northern Ireland, Action Cancer, to help raise much needed funds. What's really exciting for all of us is that this campaign is not only about fundraising, but also raising awareness and education. I am thrilled to 'be part of it'".

Also speaking at the launch of Ballygowan Pink, Leonie Doyle, Head of Stills Marketing at Britvic Ireland said; "We are delighted to introduce our Ballygowan Pink bottle, as the first part of our 'Be Part of It' campaign. Every day in Northern Ireland, another woman is diagnosed with breast cancer. We hope that our campaign can play a key role in raising much needed funds for the Marie Keating Foundation and Action Cancer as well as educating woman on the importance of early detection in beating this disease. There will be lots of ways for consumers to get involved throughout the year and raise more money for this great cause."The Ballygowan Pink bottles are now on shelves in local convenience stores and supermarkets in 500ml and 2 Litre bottles. A special glass bottle is available in pubs and restaurants nationwide in 250ml and 750ml bottles

For more details log onto  www.ballygowan.ie and become a fan on  www.facebook.com , by searching for B part of it.