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New Guinness iphone app for Arthur's Day

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Countdown Clock, Geo located Photo Based Toasts and Friend Finder Just Some of the Features on New Arthur's Day iPhone app 

As anticipation builds for Arthur’s Day®, GUINNESS & CO today announced details of the ultimate Arthur’s Day iPhone app. Created to allow the whole of Ireland to come together and share in the celebrations on Thursday 23rd September, the app offers users an enhanced Arthur’s Day experience, providing the latest information in relation to all planned events taking place throughout the country and allowing users to track where their friends are toasting on the night via a geo locater and a Facebook link up. 

The Arthur’s Day app will countdown to a worldwide toast at 17.59 (GMT), which will launch the global celebrations and once again see some of the world’s most established artists including Snow Patrol, Brandon Flowers, Paolo Nutini and Kelis, play in traditional Irish pubs and music venues, while raising a glass to Arthur Guinness and his lasting legacy. A toast function will allow users to create and share toasts (text & image) on the app with other users and also on a live feed tab on the Guinness Ireland Facebook fan page. A selection of these toasts will be broadcast on the Pub Channel (Sky 881) via a ticker on the channel’s Arthur’s Day broadcast on the day.  The app will also feature toasts & updates from artists performing as part of the Arthur’s Day celebrations. The Guinness Arthur’s Day App includes;- Countdown clock to the worldwide toast at 17.59 on Arthur’s Day- Event and venue listings for Arthur's Day- Band biographies, listings and toasts from performing artists- Create and send photo and text based geo-located toasts- Street view and augmented reality views of all venues and toasts- Find out where the hottest venues and locations are live via the toast based heat map of Ireland- Live feed to Guinness Ireland's Facebook fan page- See the best toasts on the Arthur's Day TV channel, live to your local pub The Arthur’s Day app is available to download free of charge from the Apple App Store for iPhones. Over 70 amazing artists have now been announced as part of the Arthur’s Day celebrations with music events taking place in Dublin, Cork and Galway as well as other festivities happening in pubs throughout the rest of the country on Thursday, 23rd September. Arthur’s Day is a strictly over 18s event.Drink Responsibly. Drinkaware.co.uk for the facts.