Northern Ireland and the world’s number one premium spirit*, is set to bring a unique concept to life when the series of original nightlife experiences - Smirnoff BE THERE - lands in Belfast to kick start the weekend on Friday 14th May.
‘BE THERE’ is the global campaign from Smirnoff aimed at inspiring consumers to overturn convention in the pursuit of one-of-a-kind experiences.
The Smirnoff experience in Belfast will revolutionise clubbers’ Friday night with an unforgettable BE THERE moment at a secret location in the city centre. Blink and you might miss it but the good news is that it will be back at the Tribute Festival at Custom House Square on Saturday, 15th May.
The exact details of the spontaneous BE THERE moment remain a closely guarded secret but to find out first and have a chance to win some unique Smirnoff prizes, tune into Cool FM tomorrow from 6pm.
But what if you’re not in Belfast!? Don’t panic, party-goers from across Northern Ireland will still have the chance to revel in extraordinary BE THERE night time experiences.
As part of the brand’s commitment to celebrate progressive and forward-thinking nightlife, Smirnoff is bringing its spectacular Silent Disco format into bars and nightclubs across Northern Ireland as part of its BE THERE Festival.
Pitching up at some of Northern Ireland’s biggest and best known clubs, the BE THERE festival brings all your festival favourites indoors. It’s a festival with a big difference.
To find out different ways to BE THERE and for more information on The Smirnoff Festival: Silent Disco go to www.facebook.com/SmirnoffIreland .
Further details of the ‘BE THERE’ campaign and upcoming activity can be found on
www.smirnoff.com
