The move comes as National Obesity Week kicks off across the UK (11th – 18th March 2010) and health concerns increase over rising obesity levels in Northern Ireland.One in four girls and one in six boys in Primary One in Northern Ireland are overweight or obese and nearly a quarter of Primary school children are classed as overweight or obese,
Mark Gowdy, Sales and Marketing Manager, White's said: "There is a natural synergy between White's and Home-Start. For generations, White's cereal products have provided all kinds of families with a trusted way to start the day giving them the energy to cope with the day ahead. In parallel Home-Start provides families with practical and emotional
With many children starting or returning to school this week, breakfast cereal producer, White's, makers of Speedicook Porridge Oats and Only Oats, is issuing a reminder to parents of the importance of a nutritious breakfast to set their children up for the day ahead.
Esther Ruddell, Marketing Assistant, White's said: "Eating breakfast everyday